You'll find the new shoe collection among leather lines this season at LOUIS VUITTON now located in the Esplanade (#107). The revered home of stylish luggage, handbags and leather goods also offers fabulous pens in lacquers, leathers and alligator.

EMILIO PUCCI (#109) The "prince of prints" introduced his creations of idiosyncratic and kaleidoscopic prints in the 1950's. Silk jerseys in the most wonderful colors are on display - so vibrant - so very Palm Beach.

GEORGETTE KLINGER (second level, next to Saks Fifth Avenue) is a full-service skin care salon offering renowned individualized facial treatments, body massage, hair and nail services. It also offers its exclusive skin care, makeup and hair products.

If you're looking for an extensive collection of luxurious linens for bed, bath and table, step into MOSELEY'S on the second level. Since the 1920s, Moseley's has been renowned for its fine linens and elegant lingerie.

COUTURE OPTIQUE (first level) is the Esplanade's premiere high-end optical boutique carrying the latest in American and European eyewear. The collection includes such designers as Oliver Peoples, Frederic Beausoleil and Cartier, as well as a collection of hard-to-find sunglasses.

Across the street and next door to Salvatore Ferragamo, CLOUD 10 (#450 S. County Road) begins our tour down Worth Avenue. For boys and girls, from birth to pre-teens, Cloud 10 offers the ultimate in children's clothing, including shoes and boots, and exceptional service. You'll find everything from dolls, cradles and toys to Silver Cross prams from England.

It's not easy to find the Diva fragrance collection in this country-unless you happen to browse EMANUEL UNGARO (#440 S. County Road). Ungaro is best known for his luxurious fabrics, feminine silhouettes and color panache. The boutique carries his latest ready-to-wear collections in silk, wool, suede and more.

When one thinks of fine Italian fashion, SALVATORE FERRAGAMO (#200 Worth Avenue) immediately comes to mind. Here, timeless and ageless design comes together in fine Italian quality and style for both men and women. As well as the fragrance and eyewear collections.

VALENTINO (#204) The collection is as glamorous and chic as always. The boutique offers classic day and evening wear, and an entire line of accessories and fragrances.

From head to toe, LACOSTE (#206) offers a complete collection of sportswear and casual wear for the entire family. Its world-famous crocodile logo is also seen on a full line of accessories, sunglasses, watches and two new fragrances that join the toiletries collection. Since 1933, original, authentic Lacoste sportswear has charmed the world over.

The next stop on our tour is JAEGER INTERNATIONAL (#212), where the collection of women's wear each season includes fine tailoring, fashion knitwear, Egyptian cotton knit pieces, relaxed sportswear and dressy occasion wear in modern, wearable and sophisticated silhouettes. You'd swear the poly blouses were silk.

CARTIER (#214) is synonymous with stunning jewelry and watches, but you'll also find leather handbags, silk scarves, a glamorous pen collection, sunglasses, fragrances, and stationery, and silver and crystal gift items. Cartier signs some pieces, while others sport its world-renowned logo.

The MAXMARA (#216) collection reflects the modern woman with a blend of such characteristics as strong yet feminine, singular but eclectic, relaxed but always polished-looking. The collection includes sportswear, evening wear, accessories, shoes and its signature coats.

ESCADA (#222) has taken a more modern attitude toward clothing. The result is a new kind of easy elegance, individualized with color, sexiness and luxury. There are still the classics, but there's always a chance to find something new and exciting at Escada.

Specialists in rare and estate jewelry since 1893, RICHTERS OF PALM BEACH (#224) has a collection of exceptional jewels produced by the world's finest jewelers. There is a graduate gemologist on the premises. Expert appraisals and confidential estate purchasing services are available.

RANGONI OF FLORENCE (#224A) offers one-on-one service and a fine selection of shoes, including hard-to-find sizes for both men and women. Top names in handcrafted shoes can be found here, including Rangoni, Stuart Weizman, Bruno Magli, Cole Haan, Mephisto, Moreschi and more. Rangoni of Florence also now offers a collection of Amalfi by Rangoni for ladies.

The hallmark of MALO (#228) is the finest craftsmanship in cashmere for women and men. It's evident in every sweater set, coat, shawl, pants ensemble, T-shirt or home accessory. The store also carries cotton, linen and silk, as well as handbags, gloves, hats, blankets and pillows.

The world's finest collection of lady's and men's clothing and accessories are available at GIORGIO'S OF PALM BEACH (#230), including totally handmade Italian cashmere blazers for men and women. Giorgio's is famous for the largest collection of alligator and ostrich handbags, shoes and furniture in the world, along with a reputation unmatched in terms of luxury, quality and selection. GREENLEAF & CROSBY JEWELERS (#236) is celebrating 109 years on Palm Beach, testimony to its spectacular collection of gemstone and enamel jewelry, South Sea pearls, estate jewels and new designer lines. There is a graduate gemologist and goldsmith on the premises.

LANA MARKS (238) offers 150 styles of sophisticated, stylish handbags designed in 100 colors of alligator, ostrich and lizard for royalty, Hollywood and the chic, elegant clientele worldwide.

A little further west, duck into Via Flora, where you'll find the offices of PALM BEACH SOCIETY MAGAZINE (#240), which covers Palm Beach society and social events. Its newest publication, Palm Beach Young Society, is targeted to Palm Beach's growing younger set.

Also in Via Flora is CREATIONS BY MARIANO (#240), which since 1948 has been incorporating quality workmanship with international design to create lovely fine jewelry. Peruse the selection or bring in a piece of your own jewelry to be restyled. All work is done by expert hands on the premises. Also look for exclusive gift items made from Rhodochroside, Fluorite and other exotic stones.

Don't miss the ultimate in pampering at LIGIA'S PLACE OF BEAUTY (#240). Here, you'll be treated like royalty as you enjoy one or all of the hair, skin care, facial and massage services, among others. The salon also offers sauna and tanning services, as well as Rene Guinot cosmetics. An hour or a day at Ligia's will refresh your body, mind and spirit.

SPENCER ANTIQUES GALLERY (#240) specializes in the 19th Century interior through the decorative arts period, circa 1830 to 1930, including Linke, Sormani, Dasson, Sevres, Meissen, KPM, Galle, R. Lalique, Daum, Schneider and much more.

Long a favorite men's store for stylish sportswear, made-to-measure suits and a wide selection of tuxedos, NAPOLEON (#244) has added a women's sportswear line, including blazers, slacks, blouses and polo shirts. For warmer days, try Napoleon's featherweight denims.

There are few jewelers in the world whose designs are immediately recognizable. Topping that list is CHOPARD (247). Renowned internationally for its legendary "Happy Diamonds," the Chopard collection includes an array of designs that adorn celebrities around the world. Founded in 1860 in Geneva, Switzerland, Chopard has distinguished itself worldwide for meticulously crafted, high-precision timepieces and luxurious jewels that embody originality of design and elegance. For more information, please call 805-5710 .

The next stop is especially noteworthy since it's Worth Avenue's oldest shop. Since 1923, family-owned and operated KASSATLY'S (#250) has specialized in fine linens, designer lingerie, selected ladies' and men's wear, monogramming services and more. The handmade embroidered linens from Madeira, which take artisans months to make, are stunning.

BELLISIMO (#250, Via Lela) offers an array of jewelry and services, including a unique collection of 18k gold designer jewelry, a custom ordering service for watches, stringing and remodeling of old jewelry, and repairs on plating.

At MYSTIQUE CREATED GEMS (#250), you'll discover man-made gems, including gem-quality cubic zirconia, rubies, emeralds and sapphires set in solid 14k and 18k gold and platinum.

GUCCI AMERICA's (#256) ability to be modern, without neglecting the magical combination of lines and details that have made Gucci a fashion classic, ensure the coherence and continuity of this designer label.

Tucked away in the Gucci Courtyard, ARTE CERAMICA (#256) is a direct importer of colorful handmade, hand-painted Spanish ceramics and the finest tile murals from creative studios throughout Spain. Custom projects are a specialty.

Also in Via Gucci, GRANDE ARMEE (#256) is a must-see store. It's the largest dealer of antique militaria from the Imperial period dating from the early 1800s to the early 1900s. You'll discover antique swords, helmets, airplane and ship models, uniforms, and a wide collection of antique toy soldiers, including Mignot toy soldiers. You can also shop Grande Armee at www.grandearmee.com.

The staff of beauty experts at SPA ESSENTIALS (#256) is always delighted to refresh your look and soothe your spirits. Services include hair styling, custom hair color, manicures, pedicures, massages, body wraps, facials, waxing and personalized makeup. You can also shop here for all of the spa products you need.

While you're in Via Gucci, check in at the office of GOURMET GALLEY CATERING (256), known for its international cuisine. Whether you are interested in a private reception or dinner in one of the island's opulent homes or aboard a yacht this season, this full service enterprise can meet all of your needs. Fully licensed and insured, it has enjoyed a fine reputation for the past 19 years, backed up by its international staff.

Just about every home and entertaining accessory you can imagine is in SHERRY FRANKEL'S MELANGERIE (#256), also in Via Gucci. Sherry offers everything from olive spoons to asparagus servers to silver coffee scoops. "There isn't a food available that we don't have a piece to go with it," she says. Sherry also offers custom-made lampshades, Limoges and her signature collection of hand-painted pillows.

At CHRIS KELLOGG in Via Gucci, you will find this boutique boasts of the Palm Beach designer's charming, casual women's clothing that is perfect for the Palm Beach lifestyle with its tropical colors and designs in linen, cotton and silk.

The ST. JOHN BOUTIQUE PALM BEACH (#256) carries the most extensive assortment of the St. Johns collections including daywear, evening, sportswear, accessories, jewelry, shoes and products for the home.

Classic and distinctive style for men, women and the home can be found at POLO RALPH LAUREN (#300), a name synonymous with impeccable taste and superior quality. The style typifies the Palm Beach "look."

Shopping for swim wear and lingerie is no longer a chore. ERES (#303) has sexier than sexy cuts and spectacular necklines, perfect for hitting the island in style. Indulge in the magical Eres lingerie line offering refined cuts and unmatched support.

MAUS AND HOFFMAN (#312) has probably the finest men's clothing a lot of money can by. Where else will you find Brioni, Hickey-Freeman, Oxford Clothes and more? You'll discover the finest selection of hand-tailored suits and jackets available, among other fine clothing and resort wear.

Indulge in the finest of linens at PRATESI LINENS (#324), home to the most luxurious Italian bed linens, bath and accessories that can be found. Among the offerings are linens made of the finest Egyptian cotton or cashmere.

ROBERT PATRICK, LTD. (#326) Fine stationery and gifts await you at this little shop brimming with great picture frames and hostess gifts. Sit and chat about your stationery needs and learn more about the Town from the shops friendly owners who offer a warm welcome to all.

FRIEDRICH'S OPTIK (#328) offers all optical services, plus an extensive collection of designer eyewear.

DOUGLAS LORIE INC. (#334) is the No. 1 dealer of Boehm and Lladro porcelain sculptures and Herend china and figurines. But that's not all you will find there. A Palm Beach tradition since 1934, the gallery carries an outstanding selection of Baccarat, Daum, Lalique and other fine crystals as well as modern and antique silver.

Now cross the street and enter Via Parigi. Imported and domestic furniture, singular case goods, lighting, unique gifts and accessories are available at RICHARD PLUMER DESIGN (#349, 10 Via Parigi) and through its design studio in West Palm Beach. Since 1925, this firm has been providing gracious interiors of exceptional and lasting quality. View the company website at www.richardplumerdesign.com.

If its English style furnishings or unique one-of-a-kind antique accessories and home decor, then JACK FHILLIPS DESIGN (# 7 Via Parigi) is a must. Serving Palm Beach, New York and the Caribbean since 1991, offering a classic timeless look, you are sure to find exactly what you need in an affordable price range.

While in Via Parigi, be sure and look for STUBBS AND WOOTTON (#4 Via Parigi). This lovely boutique is known for its fine needlepoint and velvet slippers, as well as needlepoint and tapestry handbags.

IL PAPIRO (#343) makes sure that the beautiful art of letter writing lives on with exquisite marbleized papers from Florence, among others, and a complete assortment of desk accessories and writing instruments.

In Via Mizner, WORTH INTERIORS, a full-service interior design firm, with established offices in Aspen and Vail, Colorado, has branched out with a studio/showroom in Via Mizner (#8). With this latest endeavor, the firm welcomes the challenge of providing unique designs and products to the Palm Beach area. The shop strives to provide an eclectic selection of home furnishings and accessories in a fresh environment.

This colorful boutique tucked away next to Renato's restaurant features ANGELA MOORE's (#88 Via Mizner) collection of signature hand-painted jewelry and silk and cashmere sweaters and shawls. You'll also find the area's largest selection of Manuel Canovas resort wear and swimwear along with French leather handbags and belt and an exclusive assortment of hand woven straw hats, bags and shoes.

DUNVILLE'S L'ANTIQUAIRE (#329) is a must for serious collectors. It features 18th and 19th Century fine English and French antique furniture, Oriental porcelain, silver and works of art.

Worldwide Meissen collectors know about THE MEISSEN SHOP (#329, Via Roma). Its amazing selection of 18th and 19th Century Meissen porcelain includes elegant dinnerware, exquisite coffee and tea services, and rare decorative items and figurines. Helene and Martin Schwalberg are always acquiring new pieces and have extensive resources to help in your search for an elusive piece.

For grand antiques in a quaint little shop, drop by PETIT TRIANON (#329), which is filled with wonderful treasures.

At MARIKO (#329), you will find the best collection of costume jewelry, the finest cubic zirconia reproductions, Majorca pearls, Fabrice, handbags, and tiaras. Also featuring a colorful selection of silk blouses/jackets. Open year round.

An extensive selection of Faberge objects, Faberge jewelry and objects of virtu can be found at L'ETOILE ROYALE. (#329). L'Etoile Royale, founded in 1865, buys estate jewelry and antiques from all over the world. The shop features exclusive one-of-a-kind signed pieces of antique, Art Nouveau, Belle Epoque, Art Deco and retro jewelry.

Now let's slip into Via DeMario and visit I. STRADA (#323-B), which features classic sportswear for men and women by Versace, Ferre, Moschino, Roberto Cavalli , Dolce & Gabbana , Iceberg, and other Italian designers.

ALPARK (#319) New to the Avenue this season, but well known in New York, this exclusive boutique carries European and Latin American designers.

Fine classic clothing for men and women is the hallmark of TRILLION (#315), which "Town and Country" magazine calls "quintessential Palm Beach." There's only one Trillion and it's here. The store carries the highest quality fabrics and is renowned for its cashmere.

Also in Via Bice, be sure to beautify yourself at TERESA a hair salon (#E-2), specializing and dedicated to your hair care needs. Also offering the complete line of Bumble & Bumble beauty products.

Also visit TRACEY TOOKER HATS (#A-2), a New York based milliner specializing in high quality custom-made classical women's hats that are stylish and comfortable to wear for a wide variety of occasions.

Also in Via Bice, you won't want to miss eye of THE NEEDLE PALM BEACH (#C-2), featuring fashions that are preppy with a twist, feminine, colorful and fun, as well as a selection of shoes and accessories to match.

J. McLaughlin (#309) A fresh new presence on the Avenue carrying a bright array of men's and lady's clothing and accessories.

If you are familiar with the Rue Cambon and Avenue Montaigne in Paris, then you'll feel right at home in CHANEL (#301), now in its new expanded location. Ready-to-wear fashions by Karl Lagerfeld, fragrances, accessories, LeTemps Chanel watch collection, Chanel Fine Jewelry, and a full line of cosmetics and treatment.

No one can resist a stop at TIFFANY & CO. (#259), where diamond, fine gold and silver jewelry, watches, giftware, neckties and fragrances have earned worldwide attention for 160-plus years. Palm Beach women adore the Lucida diamond engagement ring and Schlumberger jewelry.

HERMES-PALM BEACH (#255) maintains worldwide acclaim for its timeless silk scarves, men's and women's apparel, leather goods, fragrances, fine porcelain and Kelly handbags.

MARY MAHONEY (#251) offers the finest in linens for the table, bed and bath. You'll find top lines of silver, crystal and china from around the world, mixed in with other fine accessories for the home.

VAN CLEEF & ARPELS (#249) is the legendary jewelry house where Palm Beach society shops for formal jewels and tiaras. Stop in and see all that glitters.

The next stop on our tour is CALYPSO CHRISTIANE CELLE (#247-B), which features pareos, bikinis, straw bags, and other beach essentials which have become the store's trademarks. Choose clothing for women and children from their private label or from French and American designers.

The name GIORGIO ARMANI (#243) is known for timeless design in the best of Milan fashion. Here you'll find the designer's collection of women's and men's clothing and evening wear, accessories and jewelry.

TRIANON/SEAMAN SCHEPPS (237-A) An extraordinary array of jewelry designs and exclusive creations using natural shells and precious gemstones have fascinated people around the world since 1904. Magical, beautiful jeweled flowers and signature style earrings are just a few of the enchanting pieces you'll see during your visit.

Jewelry designer TRACY DARA KAMENSTEIN (#235-A) is known for her handmade 22k gold jewelry pieces, featuring precious and semi-precious stones in various shapes and sizes. Also look for her unusual pieces in platinum for men and women.

Few Palm Beachers are without a classic blue blazer from BROOKS BROTHERS (#225-C), where everything is indeed "classic." A tradition since 1818, Brooks Brothers carries sportswear, resort wear, elegant wear and business attire for both men and women.

Women seek inner peace and outer balance. We at DANA BUCHMAN (#225-A) wish to initiate a peaceful journey towards balance. With new proportions and sumptuous fabrications, Dana Buchman clothing enables women to reach their personal goals.

JIKI (#223) is known around the world for its spectacular evening-wear and elegant day-wear collection for women.

BALLY (#221) is becoming more progressive and modern with its shoe designs, but it continues to offer ultra-high quality. This season, look for lots of color. In addition to luxury footwear, there is a wide selection of accessories for men and women, including handbags. Bally has been known for impeccable detailing and design since 1851.

VILDA B. DE PORRO (#211) specializes in fine European and Oriental objects d'art, porcelains and decorator furnishings. You will also find acquisitions from the former Post estate, Mar-a-Lago, as well as one of the largest jade and ivory collections in the U.S.

At FRANCES BREWSTER (#209B), women's fashion features such great names as Louis Feraud, Bessi, Vittadini, Joan Vass and Lilly Pulitzer. Accessories include handbags and Jack Rogers sandals.

TOURNEAU (#175) stands prominently at the intersection of Worth Avenue and South County Road, and rightly so being the largest watch retailer in the country. With sales and service for more than 70 brands and more than 7,000 luxury Swiss timepieces, Tourneau also carries a selection of new and pre-owned fine jewelry.

At NEIMAN MARCUS (#151) shoppers will enjoy an assortment of the world's finest fashions for men and women, exclusive beauty and cosmetic lines, precious and designer jewelry, collections for the home, accessories, handbags, shoes, and specialty gifts. Neiman Marcus Stores, one of the world's best-known specialty retailers, operates 32 stores in the United States.

JEAN-JACQUE COIFFURE (#125) located at the east end of Worth Avenue, you can treat yourself to the best in hair styling and coloring in a friendly, relaxed atmosphere before walking the Avenue.

Courtesy Palm Beach Chamber of Commerce